Algorithm & Library GA4 Tracking (Advanced) for Magento Shop Version 1.9.2.1 freelancer Recommended

Data aggregation at 2024-05-08 19:33:09+08:00

Investment: 800 dollars (USD) - Negotiated Hits: 136

Project keys/tags: javascript mysql magento google-analytics google-tag-management

We are undertaking a project to enhance our e-commerce analytics capabilities on our Magento platform, version 1.9.2.1. The objective is to fully integrate Google Tag Manager (GTM) and Google Analytics 4 (GA4) to monitor standard reports and track additional custom events to gain deeper insights into our user interactions. Additionally, we aim to implement the Google Ads Conversion Tracking to precisely monitor and optimize our Google Ads campaigns. This will allow us to effectively measure the impact of our advertising efforts and adjust strategies to maximize return on investment. The scope of this project includes the setup of a new GTM container, implementation of the necessary data layers on our website, and the definition of variables and event triggers. We will also set up and confi...